In June of 2016 I published an article in Healthcare Marketing Report titled “The Expanded Role of the Healthcare Marketer.” It discusses the changes that will take place within healthcare marketing departments as our organizations move from a fee for service model to a value model. As our organizations transform, so must the marketing function. Here’s a brief video where I speak to that opportunity.
Posts Tagged ‘Dan Dunlop’
Posted in Healthcare Marketing Conference, marketing conference, Marketing Conferences, Speaking Engagements, tagged 2016 AAMC GIA Conference, 2016 AAMC National Professional Development Conference for Institutional Advancement, Dan Dunlop, dan dunlop speaking engagements, suzanne herman, UNC Health Care on April 14, 2016| Leave a Comment »
Laura Pierce (Manager, Public Affairs and Communications, Tufts Medical Center and Floating Hospital for Children) and I will be co-presenting tomorrow afternoon at the AAMC Professional Development Conference in Phoenix, Arizona. Cynthia Manley, of Vanderbilt University Medical Center, will be the facilitator for our session.
Here’s an excerpt from the conference brochure with a description of our presentation and some of the learning objectives:
I first presented at the AAMC Professional Development Conference in 2006 with my then client and friend, Suzanne Herman of UNC Health Care. At that time, we shared our notion of branded service line marketing. I am thrilled that both Suzanne and I will be presenting at this year’s conference, although not as co-presenters. Suzanne will be presenting on sharing physician reputation scores by publishing satisfaction ratings on the hospital website. (For those who don’t know it, Google loves star rating systems!) This is an incredibly hot topic and I can’t wait to see her presentation. She is co-presenting with Chrissy Daniels of University of Utah Hospitals and Clinics. They present today (Thursday) at 8:30am. See their presentation description below.
If all goes according to plan, I’ll be blogging and Tweeting from the event. I hope to see you at the conference! If not, I’ll share what I can via social media.
My good friends and helper monkeys at WordPress.com prepared a 2014 annual report for my blog. I always find it interesting to look back at the year that was. It is also important to acknowledge the people who have traveled the path with me for the last year and perhaps even longer. For those of you who occasionally read the blog, you have my thanks. I hope we each have a productive and peaceful New Year.
Here’s an excerpt:
Madison Square Garden can seat 20,000 people for a concert. This blog was viewed about 61,000 times in 2014. If it were a concert at Madison Square Garden, it would take about 3 sold-out performances for that many people to see it.
Posted in healthcare conference, Speaking Engagements, tagged Dan Dunlop, david meerman scott, health communications conference, healthcare marketing conference, healthcare strategy institute, Judy Neiman, PRSA Health Academy, storytelling in healthcare marketing on May 9, 2014| Leave a Comment »
Today I’m attending and speaking at the PRSA Health Academy in Washington, DC. It is the second time in two weeks that David Meerman Scott and I are on the same slate of speakers. It’s pretty cool to be in his company. We had a chance to connect in Orlando last week prior to his keynote at the Healthcare Marketing and Physician Strategies Summit. Judy Neiman of the Healthcare Strategy Institute introduced us. His presentation was extraordinary, so the folks at #PRSAHealth are in for a treat. He’ll be doing the keynote tomorrow morning so I should be able to attend.
I present at 10:45am, together with Marie Gross, VP Business Development, Signature Healthcare. The title of our presentation is: “Once Upon a Niche: Using Storytelling to Build Online Health Care Communities.” Among other things (it will be an action packed presentation) we will share some of the initiatives Signature Healthcare has launched to engage niche audiences (Physicians, Patients, Community Members, etc.).
If you’re not familiar with PRSA Health Academy, the conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. And I am fortunate to be presenting at the Academy for the second year in a row. If you’re in attendance, please come up and say hello!
Posted in Business Travel, healthcare conference, marketing conference, Marketing Conferences, tagged business travel, Dan Dunlop, healthcare marketing conference, jennings health on October 31, 2013| 3 Comments »
I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.