NJ Hospital Launches TV Campaign Featuring Kelly Ripa
My client, Cooper University Hospital in Camden, NJ, has launched a new series of television spots promoting heart, oncology andContinue Reading
Tag: cooper university hospital
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Marketing to Referring Physicians: Today’s Presentation from AAMC
As I mentioned in yesterday’s post, I am presenting today at the Association of American Medical Colleges’ (AAMC) Group onContinue Reading
Behind the Medicine: 12 Hours in the Emergency Department
What is life like in one of the busiest trauma centers on the east coast? You’re about to find outContinue Reading
Hospital Employee Turned Food Network Star: Crazy Susan
Who knew? “Crazy Susan” of the new hit Food Network show Tough Cookies is an executive secretary at Cooper UniversityContinue Reading
Integration: Translating a Print Campaign to Television
I’m a big fan of fully integrated campaigns. Frankly, they stretch your budget and make each component of your marketingContinue Reading
Cooper University Hospital Uses Numbers To Tell Its Story
Earlier this year my firm was retained by Cooper University Health System, an academic medical center located in the highlyContinue Reading
Swine Flu Survivor Weds at Hospital that Saved Her
As you might expect, I have Google Alerts set up for my firm’s clients. On May 30th I received aContinue Reading
Meet Louis Evangelista and the Cooper Neurological Institute
I often write posts about hospitals and institutes, but the truth is that it’s the people who make these organizationsContinue Reading
Green Initiatives on the Rise in Healthcare
Yesterday I came across an article in Managed Healthcare Executive Magazine titled “Green initiatives growing among healthcare facilities.” Lately I’veContinue Reading
An Ascending Healthcare Brand in Camden, NJ
I’m fortunate in my line of work to have the opportunity to visit medical centers across the country. For theContinue Reading
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