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Posts Tagged ‘CDC’

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Early this week, my colleague, Kate Gillmer, and I were invited by the Centers for Disease Control and Prevention (CDC) to sit in on a webinar where they formally launched their new initiative – Health Impact in 5 Years (HI-5). The HI-5 or “High-Five” initiative highlights a list of non-clinical, community-wide approaches with a proven track record. Each intervention listed is associated with improved health within five years and is reported to be cost-effective or cost-saving over the lifetime of the population or even earlier. Public and private organizations can use this list to quickly assess the scientific evidence for short-term health outcomes and overall cost impacts of community-wide approaches.

With its emphasis on community-wide approaches, HI-5 complements CDC’s 6|18 Initiative, which focuses on 18 traditional and innovative clinical interventions for six high-burden conditions. Together, HI-5 and 6|18 provide public health, health care, and a diverse array of other sectors with evidence across the continuum of prevention and care.

As you can see in the graphic below, HI-5 is focused on non-clinical, community-wide public health interventions for population health improvement – those interventions that have the greatest potential for impact on health because they reach entire populations of people at once and require less individual effort than clinical interventions.

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HI-5 highlights two types of public health interventions: 1) Those that help to change the context by making the healthy choice easier, and 2) interventions addressing the social determinants of health.

Interventions Changing the Context:

School-Based Programs to Increase Physical Activity
School-Based Violence Prevention
Safe Routes to School
Motorcycle Injury Prevention
Tobacco Control Interventions
Access to Clean Syringes
Pricing Strategies for Alcohol Products
Multi-Component Worksite Obesity Prevention

Interventions Addressing the Social Determinants of Health:

Early Childhood Education
Clean Diesel Bus Fleets
Public Transportation: System Introduction or Expansion
Home Improvement Loans and Grants
Earned Income Tax Credits
Water Fluoridation

For more information on the HI-5 initiative, go to http://www.cdc.gov/HI5.

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The other day I received an email reminder about the 8th Annual National Conference on Health Communication, Marketing, and Media –  sponsored by The Centers for Disease Control and Prevention and the National Public Health Information Coalition. The event will take place August 19-21, 2014 at the Hyatt Regency in Atlanta.

The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and the private sector, and provides a forum for dialogue within and across these disciplines. It provides an excellent opportunity for attendees to learn, share knowledge, meet with colleagues and shape the future of health communication, marketing, and media practice.

Click here for registration information.

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I was reminded today that the CDC’s 4th National Conference on Health Communication, Marketing and Media is being held in Atlanta, August 17-19. Hard to believe, but that’s only a month and half away! The cost for registration is $455 and registration will close on July 30, so keep that in mind. There are also several pre-conference workshops if you’re interested.

Here’s the information about the conference from the CDC’s website:

“The fourth annual National Conference on Health Communication, Marketing and Media is sponsored by the Centers for Disease Control and Prevention’s Office of the Associate Director for Communication. The conference will be held in Atlanta, Georgia, August 17- 19, 2010, at the Omni Hotel in downtown Atlanta. The Substance Abuse and Mental Health Services Administration, the National Cancer Institute and the National Public Health Information Coalition are partners for this event.

This year’s theme is Convergence: Purpose, Programs, & Partners. The fields of health communication, marketing, and media are converging, with distinct sciences, methodologies, and technologies merging into a unified whole. This year’s conference will further promote this “convergence” of purpose, programs, and partners, and examine its impact on our processes and outcomes.

The conference is slated to bring together individual researchers and practitioners from academia, government, non-governmental organizations, and the private sector, and provides a forum for collegial dialogue within and across these disciplines. The conference is an excellent opportunity to meet with colleagues and shape the future of health communication, marketing, and media research and practice.”

For more information on the conference go to http://www.cdc.gov/healthmarketing/NCHCMM2010/about_conference/about_nchcmmcon.htm.

Post by Dan Dunlop, The Healthcare Marketer

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What comes to mind when you think of Vermont? Cows? Beautiful fall foliage? Ben & Jerry’s Ice Cream? Skiing? For me, Vermont has always been about a way of life – more gentle and a little safer than most of us experience. To be fair, I spent a good part of my childhood in Vermont where my dad ran Vermont Educational Television from 1971-1979. And I still have family in Vermont so I get to visit from time to time.

It came as no surprise yesterday when I read an AP story by Mike Stobbe (AP Medical Writer) that named Burlington, VT as the nations healthiest city, according to a report by the CDC. Why is Burlington, VT such a healthy place? I would say that it has to do with a mindset and the kind of people it attracts as residents. What that leads to is a fairly young and active population, with an average age of 37. People in Burlington tend to be financially okay, with only 8% living at the federal poverty level; and nearly 40% have at least a bachelor’s degree. So they are fairly well educated and have jobs with health benefits. Here’s a link to the story on CNN.

But the real strength of the area is its vitality and culture. According to the AP story, “Bicycling, hiking, skiing and other exercises are common in Burlington. neighborhood groups commonly focus on improving parks, working in community gardens and repairing and improving sidewalks.” And healthier foods tend to prevail (so much for my Ben & Jerry’s image). Among US cities, Burlington is among the lowest in obesity, diabetes and illness.

Finally, the article mentions that Burlington is home to a number of major employers, including IBM, who offer employees significant health benefits and wellness programs.

For me, there is also this intangible aspect of life in Vermont where I always felt more connected with the natural world. There’s something healthy about being in a state that is so green. It makes you want to be active. Living between the mountains and Lake Champlain, it is hard to forget that you are in a truly beautiful place. I really do believe that for most of the people who live there, Vermont is as much a state of mind as it is a physical place. It always surprises me when I meet someone from Vermont who is contemplating moving to the southeast or mid-Atlantic region to escape the cold. I always think, “At what cost?” Now, thanks to this study by the CDC I have hard evidence that life in Vermont is a little healthier!

If you’re interested in the notion of healthy cities, check out this article from The New Colonist that lists the top 10 criteria for healthy cities.

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