Don’t Always Believe the Experts
One of my problems with the way businesses (healthcare and other) have come to use social media platforms is thatContinue Reading
The Healthcare Marketer’s Online Resource
One of my problems with the way businesses (healthcare and other) have come to use social media platforms is thatContinue Reading
The advent of social media has fundamentally changed my professional life. Prior to embracing social media, I didn’t know howContinue Reading
The subject of tonight’s Healthcare Leaders Twitter Chat (#HCLDR) is: What have @NPRscottSimon’s Tweets Taught us as Healthcare Leaders? OneContinue Reading
Recently there was a great opinion piece in New York Times Sunday Review. The title was “Social Networking in theContinue Reading
One of my pet peeves is social media experts giving out advice and, in doing so, using huge generalities. ThereContinue Reading
Usually I spend most of my time focused on healthcare marketing, social media and the changes taking place within ourContinue Reading
(For an update to this story – news of a recent retraction by Instagram – go to this story onContinue Reading
(File this post under shameless self-promotion.) One of the people I enjoy connecting with when I attend healthcare marketing conferencesContinue Reading
My question is: When will we reach the point where the majority of marketing and communications professionals within healthcare understandContinue Reading
I just returned from attending the Physician Strategies Summit in Orlando, Florida, where I sat in on a number ofContinue Reading