Guide to Healthcare Marketing Awards
This week I am presenting at the Annual SHSMD Conference. My talk covers a number of different ways to promoteContinue Reading
Category: Uncategorized
The NESHCo Conference and Marketing Patient Safety
In October I will be a keynote speaker at the Fall Institute of the New England Society for Healthcare Communicators.Continue Reading
Service Line Marketing: Keys to Success
The associate editor of a healthcare marketing publication recently asked me what I consider to be the most important factorContinue Reading
Echo-Branding: Speaking to the Consumer’s Values and Priorities
In this fast-paced, high-speed world of cell phones, e-mail, the Internet and personal digital assistants, people are looking for meaningContinue Reading
Features vs. Benefits and Good Karma
The features versus benefits conversation is an old one, but never seems to lose its relevance. I was reminded ofContinue Reading
What’s Happening in Boca?
One of the most interesting stories in healthcare (and healthcare marketing) is currently unfolding in Boca Raton, Florida. The folksContinue Reading
Beware Creative Testing
I’ll start off by admitting that our healthcare marketing team at Jennings tests creative concepts on a fairly regular basis;Continue Reading
Merchandising Your Marketing Effort
As healthcare marketing professionals, it is important that we continually demonstrate our value to the organization. In a world whereContinue Reading
The Healthcare Marketer 