Upcoming Webinar: The Future of Service Line Marketing
I will be participating in a HealthLeaders Webinar on November 29th titled Future of Service Line Marketing: New Tactics, NewContinue Reading
Category: Trends
The Healthcare Marketing Professional Version 2.5
My life as a healthcare marketer has me wondering about the skill set that will be mandatory for tomorrow’s healthcareContinue Reading
What Healthcare Marketers Can Learn From Match.com
My bet is that most of you are familiar with Match.com. It is an internet dating site where singles canContinue Reading
Do Hospital Blogs Lose Credibility by Accepting Paid Advertising?
Earlier this year, Mayo Clinic received some fairly harsh criticism for accepting paid advertising on its blog. You can readContinue Reading
eHealthcare Strategy & Trends: March 2012
(File this post under shameless self-promotion.) One of the people I enjoy connecting with when I attend healthcare marketing conferencesContinue Reading
More Health-Related Infographics
Yesterday I published a post about the use of infographics in healthcare. That post led a number of people toContinue Reading
How to Attract Patients & Keep Them (Healthy) with Social Media
Guest Post by Katie Matlack, Medical Market Analyst, Software Advice An interesting article over at Software Advice discusses ways doctorsContinue Reading
Sometimes the Good Guys Prevail and the Community Wins
In the past I’ve written about Lowell General Hospital, which I consider to be among the finest community hospitals inContinue Reading
Why Do Women Blog?
Why do women blog? Everywhere I go I meet women who are maintaining blogs. Some are family blogs; some areContinue Reading
The iPad Enabled Medical Practice
Have you ever sat in a doctor’s office where the physician had to turn his or her back to youContinue Reading
The Healthcare Marketer 