Day Two of CBM ’09: Creating the ‘Hybrid Marketer’
This morning at the Customer Based Marketing Strategy Forum ’09 I sat in on a session led by Elizabeth ScottContinue Reading
Category: Trends
Tufts Medical Center & BCBSMA Reach Agreement
I just received word that Tufts Medical Center and Blue Cross Blue Shield of Massachusetts have reached an agreement onContinue Reading
Twitter Tips for Hospitals
In the January 7th issue of HealthLeaders Media Marketing Weekly, Gienna Shaw’s lead article is titled “100 Ways for Hospitals,Continue Reading
Marketers Slow to Adopt Social Media
The information in this post should come as no surprise to healthcare marketers, although there may be solace in knowingContinue Reading
Is Your Hospital Eating Right?
An important part of providing a healthy environment for employees and patients is offering and encouraging healthy nutrition options withinContinue Reading
Management by Walking Around – At Night
Recently I wrote an article for Healthcare Advertising Review about “living the brand” at Lexington Medical Center in West Columbia,Continue Reading
Kodak’s ‘Make Me Super’ Viral Marketing Campaign
Kodak has a new viral marketing program that has captured the imagination of people in my office – despite beingContinue Reading
The Economic Health of Online Health Sites
There is an interesting piece in today’s Media Post Online Media Daily eNewsletter about the potential impact of the currentContinue Reading
Consumers Hungry for Online Health Information
According to a recent report release by comScore, Inc., Internet use for health information is growing at four times theContinue Reading
Consumers Seek Health Information in Record Numbers
In my Daily Dose email blast yesterday from Modern Healthcare they gave a brief synopsis of the findings from aContinue Reading
The Healthcare Marketer 