Category: Rebranding

by dandunlop June 24, 2019 0

brand expeditions Brand Experience Rebranding Visual Branding

The Slow Birth of a Healthcare Brand: Amoskeag Health

In May 2015, my good friend, Chad Campbell of SilverTech, introduced me to the director of advancement of Manchester CommunityContinue Reading

by dandunlop September 26, 2018 0

brand expeditions Rebranding

Don’t Be So Quick To Judge New Brand Identities

I was just starting to get comfortable with Carolinas HeathCare Systems’ new name (Atrium Health) when I read yesterday thatContinue Reading