Putting Your Physicians In Focus
For the last couple years I’ve been talking about the importance of developing online content that has real value forContinue Reading
Category: Physician Videos
Integrated Physician Marketing
When my team develops a new integrated physician marketing program, we first assess the business objectives (patient acquisition, physician retention,Continue Reading
Get Over Your Apprehensions: Marketing Foreign-Born Physicians
I know many hospital marketing teams who feel challenged by the need to market physicians who are foreign-born. The presenceContinue Reading
Storytelling Through Physician Videos
Here’s a new batch of physician videos from my client, Signature Healthcare. I can’t stress enough how important I thinkContinue Reading
Video Post: The Role of Online Video in Healthcare Marketing
This is the third video in this series – all filmed using my flip camera. The subject of this videoContinue Reading
My Not So Glamorous (Work) Life
For the last couple of days I’ve been supervising a video shoot for a client hospital in Massachusetts. We doContinue Reading
Heading North Today: Spring Conference of the New England Society of Healthcare Communications (NESHCo)
Today I am heading to Newport, Rhode Island, for the 2013 Spring Conference of the New England Society for HealthcareContinue Reading
Healthcare & Gardening
Much of my sanity during the spring comes from my evening strolls among the various flowering plants in my yard.Continue Reading
My Interview with Chris Boyer on the Growing Role of Physician Video
I recently interviewed Chris Boyer, prior to his departure from Inova Health System, about the growing role of physician videoContinue Reading
Some Amazing Female Physicians I’ve Met Along The Way
While working on Signature Healthcare’s physician marketing program, I’ve met some amazing physicians. Many of these physicians are women, andContinue Reading
The Healthcare Marketer 