Recommended Reading: Systemic Racism, Healthcare, Hope, and Death
In this moment, as I strive to learn more about systemic racism and disparities in healthcare, I am overwhelmed byContinue Reading
Category: Pandemic
Today’s Trendy COVID-19 Buzzwords and Phrases That Drive Me Crazy
Lots of people have real problems as a result of the pandemic. Many have suffered tragedies and extreme hardships. ThisContinue Reading
Campaign: “Don’t Put Your Health on Hold”
Hospitals across the country are developing messaging and marketing programs designed to urge people to avoid delaying necessary care. ThisContinue Reading
The Pandemic Likely Changed Your Market and Audiences
Over the last few weeks, I’ve been having conversations with my friend and colleague Alan Shoebridge (@AlanShoebridge) about the changesContinue Reading
Upcoming Webinar: Overcoming Consumers’ Fears of Returning to Medical Facilities
Here’s information about an upcoming webinar from the New England Society for Healthcare Communications (NESHCo). This will be an engagingContinue Reading
Will Our Industry Learn From COVID-19
The First Lesson: Yesterday, I read an article in Infection Control Today magazine that asked whether or not our hospitalsContinue Reading
Overcoming Consumers’ Fear of Returning to Medical Facilities
Last week, I recorded this video about the imperative to address consumers’ fears of returning to hospitals and medical facilitiesContinue Reading
Article: Preparing Your Post-Pandemic Marketing Strategy, Part I
Over the last couple of weeks, Jared Johnson and I have been working on a series of articles that willContinue Reading
The Imperative to Address Fear and Anxiety
As we emerge from this pandemic, our hospitals will need us to help drive patient volume to overcome the direContinue Reading
NESHCo’s COVID-19 Resource Center for Healthcare Marketers
The New England Society for Healthcare Communications (NESHCo) has established a resource center stocked with COVID-19 marketing tools. The organizationContinue Reading
The Healthcare Marketer 