Consumers Today “Participate” in Marketing
(This is a brief excerpt from an article I wrote that appeared in the November issue of eHealthcare Strategy &Continue Reading
The Healthcare Marketer’s Online Resource
(This is a brief excerpt from an article I wrote that appeared in the November issue of eHealthcare Strategy &Continue Reading
The Voice of the Patient Inspire recently published the results from the inaugural survey of its patient members. The reportContinue Reading
Today I am traveling to Cleveland, visiting the Cleveland Clinic, and speaking at the 7th National Conference on Next GenerationContinue Reading
For years I have been writing blog posts and articles, and speaking at conferences, about the need for healthcare marketersContinue Reading
Each year, Richard Cohen of Healthcare Marketing Report asks me to write a Point of View piece (POV) for hisContinue Reading
Yesterday, Dan Hinmon and I held the latest in our series of webinars about the importance of online patient communitiesContinue Reading
Respected healthcare researcher Susannah Fox says that “the most exciting innovation in health care today is people talking to oneContinue Reading
Last week I led a webinar on the topic of “Healthcare Marketing as Online Community Building.” My message was thatContinue Reading
Here is the recording of the webinar I had the pleasure of moderated yesterday. My friend Dan Hinmon of HiveContinue Reading
I’ve been fascinated with the rise of physician-only online communities for some time. The rise of the “digital physician” hasContinue Reading