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Archive for the ‘Digital Health’ Category

screen-shot-2017-02-08-at-12-56-43-pmEach year, my friends at SilverTech present their State of Digital Marketing Report. In this year’s report, you’ll review data and insights gathered from nearly 200 marketing leaders, including 27 directors of marketing, 19 marketing managers, 10 chief marketing officers, and a variety of social media managers, IT directors, and digital marketing managers from 147 unique companies headquartered in 28 different states.

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Marketing teams, both large (10 or more marketers) and small (less than 10 marketers), from B2B, B2C, and B2B2C companies were surveyed. Teams responsible for all marketing efforts (both traditional and digital), primarily traditional marketing efforts (TV, print, radio, events), primarily digital marketing efforts (social media, PPC, SEO), and Information Technology (IT) were also surveyed.

They shared with SilverTech (and all of us) their top priorities, challenges, and opportunities for 2017 as they look to create deeper, more meaningful digital engagements with their customers.

Use this link to download the report. Enjoy!

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With all that happened yesterday and early this morning, it seems almost trite to report on the Twitter metrics from the second full day of #HCIC16. Nevertheless, below are the numbers along with data on the top influencers of the conference. The data below are for November 8, 2016 only.

I was excited to see my colleague and Jennings coworker, Kate Gillmer, among the influencers. Dana Smith, another one of my colleagues, led the way in total Tweets for the day.

Yesterday’s Highlights: I attended three presentations that really impressed me yesterday. The first was Scott Stratten’s (@unmarketing) morning keynote. He was spectacular. Anyone who can engage and entertain an audience with meaningful content at 8am should win an award! The second was Dr. Zubin Damania’s lunch keynote. Zubin is best known as ZDoggMD (@zdoggmd). I’ve seen Dr. Damania speak on a couple of occasions prior to this, and he never disappoints. He was amazing. Here’s a link to a blog post I wrote about Dr. Damania and his practice, Turntable Health. “ZDOGGMD is a persona that Dr. Damania adopted to present his engaging style of health education. Today, Dr. Damania is CEO and Founder of Las Vegas based Turntable Health – a new health clinic/concept located in and part of Tony Hsieh’s Downtown Project.” Below is ZdoggMD’s latest video. Check it out. This one is more heavy than a lot of his videos, and extremely powerful.

The final presentation I want to mention was by Chrisie Scott (@chrisivity), CMO of Hackensack Meridian Health in New Jersey. She co-presented with a gentleman from Reputation.com. Their talk on reputation management was on point and both presenters did a great job. I thoroughly enjoyed it. Overall, the quality of the sessions at #HCIC16 was at a high level, with only a few exceptions, and you have to expect that.

Here are the Twitter Metrics for November 8, 2016:

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Here are the final Twitter analytics for the two full days of the 2016 Connected Health Symposium, as reported by Symplur. In total, 785 people Tweeted over the two days using the conference hashtag (#cHealth16). There were 3,126 Tweets which amounted to an average of 65 Tweets per hour. Of course, the actual Twitter activity was concentrated during the hours that the conference was open. The total number of potential impressions generated over the two days was 19,211,389. Very respectable numbers.

Below you’ll find the analytics from Symplur as well as data on the top influencers on Twitter during the Symposium. I learned a great deal at the conference and had a great time Tweeting (and Retweeting) with these influencers. It was an honor to take part in the conference.

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screen-shot-2016-10-20-at-8-26-23-pmToday I attended the first day of the Connected Health Symposium at the Seaport World Trade Center in Boston. It was an incredible day! Tomorrow should be equally amazing.

According to Symplur, Day One at the 2016 Connected Health Symposium was quite active on Twitter. There were 471 unique individuals Tweeting using the official #cHealth16 hashtag. They generated 1,736 Tweets that represent a potential 10,324,909 impressions. Not a bad day!

Below you will find additional analytics provided by Symplur, including data on the leading influencers on Twitter. Influencers are segmented by number of Tweets, number of potential impressions, and number of mentions. These influencers would be great people to follow if you have an interest in connected health, digital health and/or digital health technology. There’s also a snap shot of Tweet volume throughout the day. Enjoy the analytics and keep Tweeting! (click on an image to enlarge)

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Screen Shot 2016-02-16 at 10.20.31 AMFor a few years now I’ve been writing about the digital health communication curriculum at Tufts University School of Medicine, falling within the institution’s Public Health and Professional Degree Programs. It goes without saying that I am a fan. The Certificate in Digital Health Communication program gives professionals working in healthcare the skills needed to create effective health communication messaging and campaigns using digital media, including the web, social media, and mobile technologies. Designed for working professionals, the certificate can be completed on a part-time basis in one year. With the program evolving and maturing, I thought this would be a good time for an update on its development.

The first news is that the program, which began in July 2014, now has graduates! Here’s a link to a page that profiles some of the graduates of the program. Below is a screen shot of a couple of their testimonials. These are the pioneers – the first class of graduates! The good news is that the Tufts Digital Health Communication certificate program was built on the foundation of the Master of Science in Health Communication, which was one of the first of its kind in the nation, launching in 1994. And now the certificate program has graduates, professionals working in the healthcare arena, who can speak firsthand to its value. I encourage you to check out their comments.

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Tufts has also announced the availability of partial scholarships for the first time for students applying to the Digital Health Communication certificate program at Tufts University School of Medicine. The scholarships are for people who work with underserved populations or are employed in state or local public health. Visit http://publichealth.tufts.edu/Academics/HCOM-Program/Certificate/Tuition for additional details about the scholarship opportunity.

For more information about the Digital Health Communication certificate program, visit http://publichealth.tufts.edu/Academics/HCOM-Program/Certificate. Congratulations to Lisa Gualtieri and the team at Tufts for creating a program that has such relevance to the industry. It is so important to shine a light on the role of digital communication within healthcare and the possibilities it represents.

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