Archive for the ‘Digital Health Communication Education’ Category

screen-shot-2017-02-08-at-12-56-43-pmEach year, my friends at SilverTech present their State of Digital Marketing Report. In this year’s report, you’ll review data and insights gathered from nearly 200 marketing leaders, including 27 directors of marketing, 19 marketing managers, 10 chief marketing officers, and a variety of social media managers, IT directors, and digital marketing managers from 147 unique companies headquartered in 28 different states.


Marketing teams, both large (10 or more marketers) and small (less than 10 marketers), from B2B, B2C, and B2B2C companies were surveyed. Teams responsible for all marketing efforts (both traditional and digital), primarily traditional marketing efforts (TV, print, radio, events), primarily digital marketing efforts (social media, PPC, SEO), and Information Technology (IT) were also surveyed.

They shared with SilverTech (and all of us) their top priorities, challenges, and opportunities for 2017 as they look to create deeper, more meaningful digital engagements with their customers.

Use this link to download the report. Enjoy!

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Some of you may know that I regularly contribute articles to eHealthcare Strategy & Trends magazine – a publication of Plain-English Health Care. I also have the pleasure of serving on the publication’s editorial advisory board. eHealthcare Strategy & Trends is collaborating with the team at Geonetric to conduct the 2016 Digital Marketing Trends in Healthcare Survey, the most comprehensive survey on digital marketing in the healthcare industry.

Screen Shot 2016-07-26 at 4.13.51 PMThe survey represents an important opportunity for you to give your input and help shape the marketing strategies of healthcare organizations across the country. The 2016 Digital Marketing Trends in Healthcare survey is officially open – and they want thought leaders and practitioners like you to participate!

This year they’ve created a leaner survey that takes only 10 minutes to compete. Those few minutes are well worth your time and will buy you early access to the survey results, a chance to win one of four $100 Amazon gift cards, and the first 100 respondents from healthcare organizations will receive a printed copy of the results eBook (they had more than 250 respondents last time around)!

I invite you to do your part and participate in the 2016 Digital Marketing Trends in Healthcare survey. Thanks!

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Screen Shot 2016-02-16 at 10.20.31 AMFor a few years now I’ve been writing about the digital health communication curriculum at Tufts University School of Medicine, falling within the institution’s Public Health and Professional Degree Programs. It goes without saying that I am a fan. The Certificate in Digital Health Communication program gives professionals working in healthcare the skills needed to create effective health communication messaging and campaigns using digital media, including the web, social media, and mobile technologies. Designed for working professionals, the certificate can be completed on a part-time basis in one year. With the program evolving and maturing, I thought this would be a good time for an update on its development.

The first news is that the program, which began in July 2014, now has graduates! Here’s a link to a page that profiles some of the graduates of the program. Below is a screen shot of a couple of their testimonials. These are the pioneers – the first class of graduates! The good news is that the Tufts Digital Health Communication certificate program was built on the foundation of the Master of Science in Health Communication, which was one of the first of its kind in the nation, launching in 1994. And now the certificate program has graduates, professionals working in the healthcare arena, who can speak firsthand to its value. I encourage you to check out their comments.

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Tufts has also announced the availability of partial scholarships for the first time for students applying to the Digital Health Communication certificate program at Tufts University School of Medicine. The scholarships are for people who work with underserved populations or are employed in state or local public health. Visit http://publichealth.tufts.edu/Academics/HCOM-Program/Certificate/Tuition for additional details about the scholarship opportunity.

For more information about the Digital Health Communication certificate program, visit http://publichealth.tufts.edu/Academics/HCOM-Program/Certificate. Congratulations to Lisa Gualtieri and the team at Tufts for creating a program that has such relevance to the industry. It is so important to shine a light on the role of digital communication within healthcare and the possibilities it represents.

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The digital home has arrived and homeowners can remotely monitor their home’s temperature and security; is there an equivalent for fitness and weight loss? By now we’ve all heard about the quantified self. In Mobile Health Design, one of the courses offered at Tufts University School of Medicine that is available through the Digital Health Communication certificate program or through the Summer Institute, Sandra Rosenbluth designed a smart mirror to track a person’s changing shape and bypass scales.

Screen Shot 2015-03-17 at 2.47.50 PMThe Certificate in Digital Health Communication at Tufts University School of Medicine covers health communication through a digital lens.  Students learn how to create targeted health communication messaging and full campaigns using the web, social media, and mobile technologies, as well as analyzing and learning from other campaigns (e.g., why the #ALSIceBucketChallenge went viral). Designed for working professionals, the certificate program can be completed on a part-time basis in one year with one week in Boston in July and all other courses offered online in the evening using WebEx. Graduate level courses include Social Media and Health, Health Literacy, Mobile Health Design, and more: go.tufts.edu/digitalhealthcommcert.

If a single course is of interest, the Summer Institute offers three courses:

  • Mobile Health Design (online), May 20 – June 17, 2015, 5:30 PM – 9:00 PM EST, Course Directors: Bradley Moore, MPH and Lisa Gualtieri, PhD, ScM. Mobile Health Design is an online course that examines the theoretical frameworks, best practices, and tools for designing mobile devices and apps for health.
  • Health Literacy Leadership Institute, June 8 – 12, 2015, Course Director: Sabrina Kurtz-Rossi, MEd. This one-week Institute is designed for professionals working in the field and students interested in improving health literacy in the United States and around the globe.
  • Digital Strategies for Health Communication, July 19 – July 24, 2015, Course Director: Lisa Gualtieri, PhD, ScM. This one-week course covers how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.

Learn more at go.tufts.edu/summerinstitute 

Certificate in Digital Health Communication

7th Tufts Summer Institute on Digital Strategies for Health Communication offered July 19-24, 2015

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Screen Shot 2014-08-18 at 3.04.19 PMFor some time now I have been a member of the Digital Health group on LinkedIn. I’m one of 27,000 total members! The group’s founder and curator, Paul Sonnier, has recently launched a new video entitled “The Story of Digital Health.” (You can learn more about Paul here.) The video does a good job of introducing digital health and its many benefits. I applaud Paul for working to develop communications that help people better grasp the notion of digital health. Other than getting distracted by the misspelling of HIPAA, I found this to be a quality, albeit somewhat lengthy, piece. (The HIPAA/HIPPA typo is extremely common. In fact, there have been articles and blog posts written about it. Check out this post: “It’s HIPAA, not HIPPA!! Curing HIPAA & EHR spelling headaches for Health Care professionals.” And typos have been known to show up in my blog posts from time to time! So I am not immune to this problem.)

I invite you to check out the video below. You may find that it comes in handy the next time you need to explain digital health to a constituent (friend, neighbor, colleague, board member). Enjoy.

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Screen Shot 2014-05-17 at 2.44.26 PMI received notification last week that the 2014 eHealthcare Leadership Awards are now taking submissions. This leading awards program recognizes the very best websites and digital efforts of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, business improvement initiatives, and supplier websites. They highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Now in its 15th year, the program features one new award category, for a total of 14.

You can enter under one of 17 group classifications so that you only compete against others of comparable type, size, and resources. (Design, strategy, and public relations firms may enter on behalf of their clients.) The initial entry deadline is June 20, 2104; however, late entries are accepted until July 15th (with a late fee).

For healthcare providers and associations, the entry fee is $75 per award category entered. For managed care organizations, online health organizations, pharmaceutical/medical equipment companies, business improvement, and other sites, the fee is $95 per category entered.
In either division, the entry fee is $135 for Best Marketing Campaign, Best Intranet, and eHealth Organizational Commitment award entries.

Winners will be honored this fall during the Eighteenth Annual Healthcare Internet Conference in Scottsdale, AZ.

For detailed information and to complete an entry form, visit http://www.strategichealthcare.com/awards. Or call us at 914/967-6741 to obtain an entry form.

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This afternoon I am presenting at Digihealth Pulse Virtual 2014 (DHPV) Conference – a virtual online digital health conference that is taking place during the month of May. The main conference is being held May 19, 20 & 21. The event is being produced by Enspektos – a digital health innovation firm headed up by Fard Johnmar.

I am honored to be serving on the faculty for this event. In my presentation I’ll discuss why it is important for health organizations to support patients and other health consumers using digital technology platforms, including online patient support communities and social networks. To learn more about this conference, go to http://enspektos.com/landing2/dhpv-2014/.

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