Our Nation’s Newest Cancer Hospital
As a healthcare marketer, it’s easy to get caught up in the day-to-day minutiae and forget that we are partContinue Reading
Category: brand expeditions
Duke Health System Announces Major Expansion
I live in Durham, North Carolina, so I have the opportunity to watch one of the nation’s finest health systemsContinue Reading
East Carolina Heart Institute Dedication
On December 11th, a few of my colleagues and I attended the official dedication ceremony for the new East CarolinaContinue Reading
Mirror Image Ad Campaign launches Heart Institute
Last week in HealthLeaders Media Marketing Weekly (eZine), an article by Kandace Doyle featured an ad campaign that will beContinue Reading
A Post From the Road: Middleton, Wisconsin
I’ve said it before and I’ll say it again: I love my work. In this case, I’m talking about myContinue Reading
Living the Brand at Lexington Medical Center
As healthcare marketers, creating and disseminating advertising is only one part of winning new patients. Certainly we need to captureContinue Reading
The Healthcare Marketer 