More Images from Yesterday’s Health System Launch: Vidant Health
Here are a few more photos from launch events that took place at hospitals across eastern North Carolina – allContinue Reading
Category: brand expeditions
Launch Day for a New Health System Brand: Vidant Health
Today is a huge day for my client, Vidant Health. We have launch activities taking place across eastern North CarolinaContinue Reading
The Birth of a Health System Brand
Today is the birthday of a new health system brand: Vidant Health. If you think about the scope of thisContinue Reading
This Retreat Is Moving Forward: The Brattleboro Retreat
On December 28, 2011, HealthLeaders Media published a story written by Marianne Aiello about The Brattleboro Retreat and the resurgenceContinue Reading
Introducing a New Health System Brand: Vidant Health
For more than a decade, University Health Systems has been a fixture in eastern North Carolina. Over the course ofContinue Reading
Wake Forest Baptist Medical Center’s New Brand Identity
Last week Wake Forest University Baptist Medical Center unveiled a new brand identity that effectively consolidates all of its clinicalContinue Reading
Meet Louis Evangelista and the Cooper Neurological Institute
I often write posts about hospitals and institutes, but the truth is that it’s the people who make these organizationsContinue Reading
Homecoming: Southwestern Vermont Medical Center
I spent Monday and Tuesday of this week visiting Kevin Robinson and his marketing team at Southwestern Vermont Medical CenterContinue Reading
The Über Community Hospital
Last week I traveled to Lowell, Massachusetts, by way of Boston, to attend a strategic planning meeting with the teamContinue Reading
An Ascending Healthcare Brand in Camden, NJ
I’m fortunate in my line of work to have the opportunity to visit medical centers across the country. For theContinue Reading
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