“Best Doctors” Ads on Airplanes? Not For Me.
I find myself on airplanes quite a bit, and inevitably scan the airline magazines. Of course, what I end upContinue Reading
Category: Advertising Campaigns
Lexington Medical Center’s Christmas Commercial
Each year my friends at Lexington Medical Center in West Columbia, SC produce a special holiday TV commercial. They handleContinue Reading
The Big Warm Up’s Viral Marketing Push
Yesterday I received an email from a colleague and the header read: “Join me in making a difference.” The bodyContinue Reading
Volatile Reaction to Breast Cancer TV Spots
Last week I wrote a post about ReThink Breast Cancer’s “Save the Boobs” TV commercial. You can see that postContinue Reading
Disgusted with Healthcare Reform Advertising?
I keep seeing all these crappy TV commercials for healthcare reform and wonder how much money has been spent onContinue Reading
ReThink Breast Cancer: “Save the Boobs” TV Commercial
October is Breast Cancer Awareness Month so the press coverage and publicity around cancer related issues is increasing by theContinue Reading
MetroWest and Tufts Launch New Pediatrics Campaign
MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center are launching a new pediatrics campaign this week.Continue Reading
Connecting with Boomers
Within this industry, most of us share the desire to communicate effectively with the large and affluent Boomer population. ItContinue Reading
The Healthcare Marketer 