On Wednesday, January 27, from noon to 1 pm, I will host a Lunch & Learn Session on The Role of Marketers in Addressing Health Disparities and Inequities. This is part of a recurring Lunch & Learn series produced by the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). This is a topic close to my heart so I hope you will join me!
Here’s a brief description of the presentation:
In America, minority populations disproportionately suffer and die from chronic health conditions (diabetes, hypertension) and illnesses; COVID-19 is the most recent example. This is currently the status quo in our nation. The pandemic has helped to increase awareness of this failing of our health system but it still remains the status quo. What can we do as marketers to help our organizations address health disparities in our communities? How can we help take our organizations beyond simply speaking out against systemic racism and health inequities? How can we take action and address the social determinants of health in our communities? In this presentation, I will give examples of the steps organizations and marketers are taking to take on these challenges.
To register for the event, go to https://www.eventbrite.com/e/lunch-learn-the-role-of-marketers-in-addressing-health-disparities-tickets-135752741103. The event is free to CHPRMS members and only $15 for non-members.