Horror-Themed Video Where the Villain is Mask-less

It seems only appropriate to post something horror-themed and COVID-themed on election day! This 30-second TV spot was created by Goodby Silverstein & Partners and BarrettSF for One Medical. The spot feels like a classic horror flick with a chainsaw-wielding man and a flashlight-wielding woman running through dark woods. But in an unexpected twist, the man trips and it becomes clear that he’s the one who is being chased by the woman – a woman not wearing a mask! The spot ends with the mask-less woman standing over the man and the copy reads, “You’re freaking everyone out. Wear a mask.” (A shoutout to SmartBrief for Health Care Marketers for bringing this spot to my attention!)