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Navigating a New Reality: Health Care Leaders Confront the Future – September 14-16, 2020

Please join me for this year’s SHSMD Virtual Conference, September 14-16, 2020. As we all know, healthcare strategy was turned upside down in early 2020 by the COVID-19 pandemic. In a matter of weeks, the crisis impacted every aspect of care delivery nationwide. Now that months have passed and the field is navigating towards a new normal, the AHA is inviting health care leaders in strategy and innovation to come together to share lessons learned and plans for the future as the field moves from response through recovery and on to rebuilding. (Here’s the link to get more information regarding the virtual conference:

The virtual event is sponsored by the AHA Center for Health Innovation and the Society for Health Care Strategy and Market Development (SHSMD) and will convene the field’s leading thinkers, strategists, and doers – including innovators who are shifting traditional business models in this dramatically different environment.

Program Highlights

  • Over 25 expert-led educational sessions featuring inspiring stories, innovative insights, and practical takeaways on such topics:
    • Financial implications and recovery
    • Strategic planning for future business models
    • Clinical innovations and new care models including those that address equity
    • The patient experience of virtual care and digital engagement
    • Workforce considerations including burnout, resiliency and reinvented roles
    • Consumer perceptions and communications strategies
  •  A line up of powerful speakers, including health care executives, physicians, futurists, and authors including keynotes:
    • Confronting the Dual Pandemics: Vitality and Resilience of Communities Mia Birdsong, activist and author, How We Show Up: Reclaiming Family, Friendship, and Community
    • Innovating to Meet the Greatest Global Challenge in Generations Keller Rinaudo, founder and CEO of Zipline, robotics and health care innovator
    • Navigating the 2020 Election amid COVID-19 David Wasserman, Political Analyst, The Cook Political Report
    • The Impact of COVID-19 and the Outlook for the Future Ian Morrison, PhD, health care futurist and author
    • The Future of Virtual Health – The “At Home” Hospital Scott C. Rissmiller, MD, Executive Vice President and Chief Physician Executive, Atrium Health Jhaymee Tynan, Assistant Vice President, Integration, Atrium Health
  • Interactive experiences including peer-to-peer networking and Q&A in our virtual networking lounge and exhibit hall
  • Session recordings available for 90 days post-conference

To register, visit

(In full disclosure, I serve on SHSMD’s Digital Engagement Task Force and have been proud to be a Social Media Brand Advocate for the last couple of conferences.)


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