Articles Covid-19 Pandemic Uncategorized

Article: Preparing Your Post-Pandemic Marketing Strategy, Part I

Over the last couple of weeks, Jared Johnson and I have been working on a series of articles that will help healthcare marketers and communicators think through the transition from COVID-19 communications to a time when we begin bringing patients back to hospitals and clinics.

Last week, eHealthcare Strategy & Trends magazine published the first article in the series: Preparing Your Post-Pandemic Marketing Strategy, Part I. Jared and I hope you’ll take a few minutes to review the article. Part II should be coming out in the very near future. During the pandemic, the folks at eHealthcare Strategy & Trends and Plain-English Health Care are providing much of their coronavirus-related content free of charge as a service to their readers. Our thanks to Matt Humphrey (publisher) and Jane Weber Brubaker (executive editor) for stepping up during this crisis.

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