The fall season in healthcare marketing is rife with opportunities for learning and sharing. Conferences abound. As we near the end of the fall conference season, I’m reflecting on what a great experience it has been. For me, the challenge is always deciding what conferences to attend, recognizing that funds are limited and I can’t be in two places at once. It is always a painful decision-making process. (Missing HCIC is an example of having to make a painful decision.) This year, more than any other, I’ve had to make difficult choices and my conference schedule was shaped (and limited) by pre-existing business travel commitments and speaking engagements. At one point in time, I traveled 13 weeks straight. As I think about my schedule over the last 17 weeks, I’m excited about the variety of conferences and annual meetings I’ve attended and will be attending (I’ve still got a couple of speaking engagements to go, including the CHPRMS Conference later this week). I’ve been honored to serve on the faculty of several conferences.

Looking at the list below, I’m surprised by the range of topics I’ve covered and will be covering – from content marketing to population health to patient safety to staff retention and recruitment. For me, that keeps things interesting! Here’s my fall conference travel agenda in chronological order:

  • 2019 SHSMD Connections Conference, Nashville, TN, September 8 – 11, 2019. I was not presenting this year and enjoyed being a conference attendee and learning a ton.
  • American Board of Medical Specialties (ABMS) Annual Conference, Chicago, Illinois, September 2019. Presenter, “From Constituent Insights to Marketing Plan to Website Redesign: Lessons Learned,” co-presenter David Elstein of the American Board of Orthopaedic Surgery
  • Arkansas Hospital Association Annual Meeting, Little Rock, Arkansas, October 3, 2019. Presenter, ‘Using a Thought Leadership Content Marketing Strategy to Reduce Patient Outmigration.”
  • Building the Future of Women’s Health, Minneapolis, MN, October 11, 2019. Presenter, “What You Really Need to Know About Social Media & Hospital Marketing”
  • Mayo Clinic Social Media Network Annual Conference, Rochester, Minnesota, October 22, 2019. Presenter, “The Marketer’s Role in Population Health Initiatives,” co-presenting with Kate Gillmer
  • Fall Conference of the Carolinas Healthcare Public Relations and Marketing Society, Asheville, NC, November 20, 2019. Presenter, “Creating a Culture of Safety in Healthcare”
  • South Carolina Home Care and Hospice Association (SCHCHA) Annual Conference, Charleston, SC, December 9-10, 2019. Presenter, “Bolstering Staff Retention and Recruitment with Internal Branding”

It truly has been a season for learning and sharing. I’m grateful for the opportunity while looking forward to a few weeks at home over the holidays.

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