Earlier this week, I had the pleasure of attending and speaking at the annual conference of the Mayo Clinic Social Media Network. This is a small and intimate gathering with maybe 180 people were in attendance. The conference curriculum was terrific. A perfect tone was set in the opening keynote by Dr. Bryan Vartabedian. He spoke about the post-human era in medicine and the need to bring humanity back into the equation. It was a powerful message that resonated throughout the rest of the conference.

Of course, speaking at this year’s conference was an amazing opportunity and I had a blast. My good friend, Dan Hinmon of the Mayo Clinic Social Media Network, did the introduction for our presentation (Kate Gillmer was my co-presenter). Dan and I first met at a Mayo conference back in 2011. He went off script and did a heartfelt introduction. Meanwhile, our talk about the intersection between marketing and population health appeared to be very well received. While we were there, Kate and I also recorded an episode of the Touch Point Podcast with Chris Boyer. I’ll share a link once it goes live.

This is one conference where social media heavy hitters are abundant. In attendance were Chris Boyer, Reed Smith, Lee Aase, ePatient Dave, Dr. Farris Timimi, Colleen Young, Dan Hinmon, Dr. Bryan Vartabedian, Cynthia Manley, and more. So, it is wild to look at the Twitter influencer data.

Overall, through Tuesday, there were 186 people actively Tweeting using the conference hashtag (data courtesy of Sympur). They tweeted nearly 1,200 times and generated more than 7.4 million potential impressions on Twitter. I’ve shared some of the graphs from Symplur below including influencer data. Enjoy!

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