This Tuesday, I will be speaking at the American Board of Medical Specialties (ABMS) annual conference in Chicago. My client, David Elstein, and I will share best practices from our brand development work at the American Board of Orthopaedic Surgery. We’ll cover everything from conducting a comprehensive brand assessment to developing messaging to support a repositioned brand to launching a brand ambassador program.

One fashion note: David and I expect to be wearing our #pinksocks for the presentation and plan to share the #pinksocks story with those in attendance. We see this as an opportunity to share this story with a new audience. This was David’s idea and I love it! He is a great ambassador of the pinksocks movement. If you’d like more information about #pinksocks, check out this post.

Look for my tweets from Chicago!

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