Monday morning I will be heading out for three days at the Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. I can’t wait! The conference runs November 5-7, 2018 at the Westin Kierland Resort. I look forward to reconnecting with all my digital marketing friends and meeting some new folks along the way. If you plan to be there, please seek me out and say hello. I look forward to attending some great sessions, networking, and hanging out with good friends.

There are several session I’m excited to attend:

My friend Ty Tillery, a physician relations expert, is doing a presentation titled: The Doctor Will Hear You Now: Innovative Solutions to Increase Patient Volumes Through Physician Engagement. That takes place at 11:30am on Tuesday. Of course, I am conflicted, because at the same time my friend Jared Johnson will be presenting Realizing Consumer Journeys: A Panel on Digital Innovation. If you haven’t seen Jared present, I recommend it.

At 3:30pm Tuesday afternoon, Lee Aase is leading a session on Making Your Social Media Metrics Actionable. I always enjoy seeing Lee present and take away something of value.

On Wednesday, one of my favorite people, Karen Corrigan, is part of a team that will delve into a really important topic – Blurred Lines: Marketing and Ethics in the Brave New World. I have high expectations for this presentation. It takes place at 10:15am.

Those are just a few of the presentations that have caught my eye. As always, there is so much to choose from.

I hope to see you at the conference!



1 comment on “Heading to #HCIC18

  1. We are excited too! Can’t wait to get there and see you and everyone else! See you soon!

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