GraduateNursingEDU.org has conducted a comprehensive review of hospital social media accounts and has ranked top providers on how they use these platforms to keep patients, families, and faculty connected. Their objective was to recognize the healthcare organizations who have put time and effort into their social media presence and made it a resource that their constituents can rely on. Check out the list to see where your favorite hospital or medical center fell on the ranking. You’ll recognize many of the names at the top of the list: The Cleveland Clinic, Mayo Clinic Hospitals, University of Utah Health Care, etc.
I was excited to learn that one of my firm’s clients, Renown Health, was named to the list, ranking 40th overall. To appear in the top 50 of GraduateNursingEDU.org’s List of 101 Most Social Media Friendly Hospitals is a terrific accomplishment and well-deserved. The marketing team at Renown, led by the amazing Suzanne Hendery, deserves a huge shout out. They have the good fortune of working for the coolest physician leader and health system CEO I’ve ever met, Dr. Tony Slonim. I’ve written in the past about Renown’s efforts to train its executives on the use of social media platforms (particularly Twitter and LinkedIn) to support the organization’s business objectives and mission. They’ve also done a remarkable job with their CEO and Nursing Vlogs. Video has become a driving force in the way they communicate with key constituencies. Below is the graphic that shows how Renown Health scored.
Congratulations to the team at Renown Health. It warms my heart to see you receive this recognition. It definitely couldn’t happen to a nicer group of professionals. And congratulations to all 101 organization that made the list including my friends at Hartford Healthcare, Duke University Hospital, Kent Hospital, Rutland Regional Medical Center, Florida Hospital Orlando/Adventist Health System, Vanderbilt University Medical Center, The University of Vermont Medical Center, Carolinas Medical Center, University of Arkansas for Medical Sciences Medical Center, Dartmouth-Hitchcock Medical Center, and Brigham and Women’s Hospital.