For the last eight years, I have been honored to serve on the judging panel of the Digital Health Awards (DHA). Just before the winners are announced each year, the administrator of the awards program will email the judges to remind them to look for the upcoming announcement. The cool thing is, the Digital Health Awards winners are all announced on Twitter before they are posted on the website. DHA spends two days tweeting out the winners, category by category. The decision to make the announcements on Twitter is perfect for an awards program that focuses specifically on digital marketing. I can’t decide if it is a no-brainer or pure genius. In either event, I applaud the decision.
Of course, one of the benefits of announcing the winners in each category on Twitter (using each winner’s Twitter handle), is that you get a ton of retweets and extra promotion. For the announcement, DHA sets up a special hashtag that all interested parties can follow; this year it was #Spring2018DHA.
Having spent years trying to convince awards competitions to move from paper to electronic submissions, it is exciting to see DHA taking it a step further and embracing digital communication. Bravo!
If you’d like more information about the Digital Health Awards, go to http://www.healthawards.com/dha/. The competition is produced by the Health Information Resource Center and is an extension of the National Health Information Awards, now in its 25th year.