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#HMPS18 Day Two Recap and Twitter Analytics

Day Two of the Healthcare Marketing and Physician Strategies Summit rivaled day one in every regard. The presentations were terrific. My favorite, of course, was the morning session on creating a thought leadership brand position. It is not often we have a CEO of a health system present at #HMPS or any other major healthcare marketing conference. Kudos to Judy Neiman and her team at The Forum for Healthcare Strategists for bringing in Suzanne Hendery (CMO) of Renown Health and her CEO, Dr. Tony Slonim, to present. Everyone in the room benefited from that experience. It was so compelling to hear from a passionate, physician leader and CEO. Admittedly, I’m biased because I work with Renown Health. Here’s a link to view the presentation on Periscope:

For me, another highlight of Day Two was participating in Chris Boyer and Reed Smith’s live podcast from the event.  We discussed the impact of the Facebook/Cambridge Analytica debacle on digital marketing and the notion of the digital front door for hospitals. Panelists included @reedsmith @chrisboyer @dandunlop JK Lloyd (@eruptr), @tmoore634RN and @andrewrainey. We had an extremely lively conversation. Here’s a link to the recording:

The day ended with the Tuesday night #HCLDR Twitter chat which @colin_hung, @meg_lugo and I joined from the Launch Celebration. It was great to see @EdBennett and the folks from dotHealth. (dotHealth is the official registry of .health – the new domain extension for brands, organizations, and people who provide high-quality health products, services, and information.)

The Twitter activity was also strong on Day Two. Within this post I am sharing the combined data for Day One and Day Two. So far, 352 unique individuals have participated on Twitter using the official #HMPS18 hashtag. Those individuals generated nearly 3,000 Tweets to date for 10.3 million potential impressions. We are definitely eclipsing last year’s Twitter numbers. Last year, the conference Twitter activity led 12 million impressions with a total of 2,728 Tweets. (So far on Day Three was have surpassed 11.5 million impressions.) I believe that is a clear indication of the quality of the presentations at this year’s event. It keeps getting better every year.

Within this post, I have shared a few graphics from Symplur with additional data regarding Twitter activity from #hmps18. Enjoy!

Finally, a quick shout out to the team from Spectrum Healthcare Partners in Maine for leading the way on Twitter! @kldavid and @AmyJose21. You two are amazing. I appreciate all the energy you brought to the Summit.

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