Today I will be presenting at the Allied Public Relations Executives (APRE) 2018 Annual Meeting in Boston. The conference is taking place at the Loews Boston Hotel on the edge of Boston’s Back Bay. It is also very close to the theater district and just blocks from the Boston Common. This is the part of Boston I love and where spend a ton of time due to its proximity to a couple of my clients: Tufts Medical Center and Alosa Health.
The audience at the APRE meeting is made up of marketing, PR and communications professionals from hospital associations around the country. People come from as far away as Hawaii to attend. My firm does occasional work for the New Hampshire Hospital Association and the North Carolina Healthcare Association. So I’ll have a couple of clients in the audience. Hopefully, I won’t let them down! My talk will be about how they can use content marketing to support their association members and their organizations’ advocacy agendas.
The Massachusetts Health & Hospital Association is hosting this year’s conference. I definitely want to give them a shout out for inviting me to present to this group. I’ve presented at other Massachusetts Health & Hospital Association events in the past and have always enjoyed the experience.
I invite you to look for my Tweets from the APRE Annual Meeting today!