This week I’m kicking off the new year with a speaking engagement at the Reno American Ad Federation. Preparing for this presentation gave me time to reflect upon prevailing trends in the marketing industry as we head into 2018. It is a daunting task to prognosticate. What I will do in this talk is review the trends I see evolving and how they are best addressed. What are the opportunities and pitfalls associated with each of these trends? Some of this involves learning from past trends and developments within the marketing realm. For example, where did we come up short when social media first became a thing? How can we learn from that experience?
If you live and work in the Reno area, I hope to see you at this event. It takes place at the Atlantis Casino Resort Spa on Wednesday, January 10, 2018. My thanks to the folks at Renown Health for sponsoring my talk.