The highlight of day one at the annual conference of the Carolinas Healthcare Marketing and Public Relations Society was Jared Johnson‘s keynote address. Address? No. This was a performance and he rocked the house. If you don’t know him, Jared is a healthcare marketing technology thought leader with 14 years of experience researching, designing and implementing digital marketing solutions for healthcare and technology organizations. Onalytica listed him as a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT 100 list of health IT social media influencers. And he is a pretty good rapper!

What I valued most about his presentation, even above the entertainment factor, was Jared’s message. He was on point. In essence, he made the case for healthcare marketing that is of value to consumers (not as common as you might think). Importantly, he asked these healthcare marketers to shift their mindset from “marketing” to “engagement” (or what I call community building). And even though digital marketing and martech are his specialties, he was careful to emphasize the importance of “empathy” in healthcare, sharing a very personal story that helped to keep things real! This was an awesome presentation. Below is an example of Jared performing on stage – very similar to the content from his presentation at #CHPRMS17.

Twitter Analytics from Day One (November 15, 2017)

Twitter volume generated at CHPRMS conferences is generally modest but high in quality. So far this year is no exception. Based on data from Symplur, there were 19 distinct individuals/organizations Tweeting on day one using the official #CHPRMS17 hashtag. Those people generated 63 Tweets which accounted for 255,643 potential impressions.

Below are some of the graphics from Symplur that show the Twitter analytics and information on the leading influencers Tweeting from the conference. Enjoy!





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