healthcare conference Patient Access

ATLAS Conference: Day One Twitter Analytics (#AccessATLAS)

I thoroughly enjoyed attending day one of the ATLAS Conference in Boston. For me, the highlight was a presentation by Matt Gove (@Gove), Chief Consumer Officer at Piedmont Healthcare. His presentation was titled: “Meet Them Where They Are: A Common Sense Approach to Healthcare Consumerism.” One of the really important points Matt made was that, for the most part, healthcare consumers act most like consumers when they are considering low acuity services. Yet, we spend most of our energy and dollars marketing higher acuity services. It doesn’t make sense. He also pointed out that we do all this service line marketing yet the majority of our patients are being referred by one of our PCPs. So what’s that all about?

Another thing that impressed me on day one was the healthy snacks served at the conference. I know it’s a small thing, but most healthcare conferences don’t serve much in the way of healthy options. ATLAS had smoothies, fresh fruit and veggies (crudités), and do-it-yourself trail mix. Kudos to the conference planners for getting this detail right!

The Twitter activity from this very focused conference was light, as you would expect. This is not a group of marketers, although there are a few of us in attendance. And, as one of our speakers pointed out today, “we work in healthcare and then go home at night to the 21st Century.” Based on my experience, healthcare executives have been slow to adopt tools like Twitter for use in their professional lives. I’m reminded of this every time I attend a gathering of hospital c-suite professionals.

According to data provided by Symplur, for day one of the ATLAS Conference, we had 29 people Tweeting, using the official conference hashtag. They generated 153 Tweets for a total of 638,091 impressions. Within this post (below), I’ve provided graphics from Symplur that show the top Twitter influencers for day one. Influencers are ranked by total impressions, Tweet volume and mentions.  Enjoy the data!

 

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