On April 7, I had the honor of delivering the opening keynote at the 2017 Western New England Healthcare Marketing Summit. Within a few days we will have videos of each of the presentations from the Summit available on the WNEHMS landing page. Until then, I thought I would share the video of my presentation in this forum. My topic was physician relations and digital physician marketing. The video below contains all 49 minutes of my talk with only a few minor edits. If you’re interested in the potential for using digital platforms to reach referring physicians, I hope you’ll carve out the time to watch this video. Enjoy!