service line marketing

Determining Service Line Marketability

In 2016, I wrote a blog post about the checklist my firm provides its clients to help them determine if a service line is ready or appropriate to be marketed. With all the demands faced by a hospital marketing team, how do they determine which services to market? It may sound simple, but politics and egos can make it very complicated. That’s why having a handy tool and well-defined protocol for making this type of determination can be so helpful. In the short video below, I discuss the benefits of having a Service Line Marketability Checklist.




If you would like to see a copy of our Service Line Marketability Checklist, use this link.

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