Healthcare Marketing Conference marketing conference Marketing Conferences

Twitter Analytics from the 2017 Western New England Healthcare Marketing Symposium

Last Friday, we held our second annual Western New England Healthcare Marketing Symposium. This was a one day conference in a region of New England that does not typically play host to this type of professional development event. Once again, the Symposium was a great success. It was wonderful to participate in a full day of learning and networking with peers from across New England. We had marketing professionals from as far away as Portland, Maine, drive to western Massachusetts to attend the event.

Another measure of success was the Twitter activity for this year’s Symposium (using the #HCMSymposium hashtag). As you can see from the analytics below (supplied by Symplur), this year’s Twitter activity more than doubled that of the prior year. I also have data below on the top influencers for the 2017 conference.

The influencer data below is for the 2017 Western New England Healthcare Marketing Symposium. The data was supplied by Symplur.

We published a Storify that curates most of the Tweets (in chronological order) from the event. Please feel free to check it out using this link. https://storify.com/dandunlop/2017-western-new-england-healthcare-marketing-symp. (Screen shot of the Storify appears below.)

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