If you’re on Twitter tomorrow, my team and I, along with many others, will be Tweeting from the Western New England Healthcare Marketing Symposium in Northampton, Massachusetts. The hashtag for the event is #HCMSymposium; please follow along. If you’re in New England, please consider joining us. With our expanded space this year, the event has not yet sold out!
At 9:30am Eastern, I’ll be sharing my vision for how hospitals and health systems should integrate digital communication tools into physician relations programs. I’ll review case studies from Tufts Medical Center, Cooper University Health Care, and MD Anderson Cancer Center. Each of these organizations used a unique blend of tactics to engage referring physicians through the use of digital tools and platforms. Interestingly, the approaches varied significantly and there are things to learn from each example. As always, I’ll share the good, the bad and the ugly.
The speakers for the event are all top notch and I love the range of topics we’ll be covering – from physician relations to persona development to brand journalism to content marketing with video. If it is anything like last year’s Symposium, it will be a great day of learning for all of us. Here’s the speaker lineup: