If you’re looking for a great learning opportunity and a chance to connect with more than 750 healthcare marketing, strategy, and physician relations executives, I’ve got a suggestion for you. I suggest you consider attending the 22nd Annual Healthcare Marketing & Physician Strategies Summit! This year’s event will be held in Austin, Texas, May 8 – 10, 2017 at the JW Marriott Resort. The Summit is one of the leading conferences in the healthcare arena for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.
In the spirit of transparency and full disclosure, I’ve been on the faculty of the conference for a decade. From my perspective, this conference is the perfect size – still small enough with 750 attendees to allow for more meaningful networking and socializing. More important than that, Judy Neiman, president of the Health Strategy Institute and the event organizer, is incredibly thoughtful in the way she select speakers and topics for each forum. She canvases her network of industry thought leaders and builds a learning experience that is hand crafted to meet the needs of healthcare marketers, strategists and communicators (among others). It is this hand-on attention to detail that leads to a winning conference agenda.
This year Judy asked me to develop a presentation related to innovative practices in online community development. I’ve recruited two terrific speakers who will show the relevance of online communities to patients and healthcare professionals. My first panelist, Cindy Price Gavin, is the founder of an online community for people with Pancreatic Cancer called Let’s Win. This is an remarkable platform that enables patients, doctors, and researchers to share fast-breaking information on potentially life-saving pancreatic cancer treatments and trials that go beyond the standard of care. Through Let’s Win, patients and their families can exchange information about their diagnoses and the science-driven treatments they have undertaken beyond traditional protocols, and share what they learn from others with their medical team. I also have Colin Hung on my panel. Colin is a healthcare social media influencer and thought leader. He works for Stericycle Communication Solutions, but is perhaps best know as one of the founders of the Healthcare Leadership Twitter Chat and community. (You can check out the Healthcare Leadership Blog here.) The #HCLDR chat and community is made up of physicians, nurses, public health professional, healthcare IT professionals, marketers, hospital administrators, patient advocates, patients and more. It is an amazing community that comes together every Tuesday evening to address a new topic. Here’s the write-up for our session:
I hope to see you at the 2017 Healthcare Marketing and Physician Strategies Summit! It truly is one of my favorite events of the year.