Awards Awards Competitions healthcare marketing awards

Awards Season in Healthcare Marketing

screen-shot-2017-01-31-at-1-44-38-pmMy team and I are knee deep in awards submissions. ‘Tis the season. We just finished sending in submission for the Lamplighter Awards, sponsored by the New England Society for Healthcare Communications. The Lamplighters are the best kind of awards in that they recognize results. It is not just a beauty content. Each submission is accompanied by a case study that documents strategy, process and outcomes. With more than a dozen hospital and healthcare clients in New England, we end up sending in a small mountain of submissions. Fortunately, all of the submissions are done electronically – a huge improvement over the old days when we would spray mount print ads and burn TV spots and videos to DVDs. To save money, we always shoot for the early bird deadlines. The final submission date for the Lamplighter is Monday, February 13, 2017.

screen-shot-2017-01-31-at-1-53-40-pmAlso on the horizon are the Healthcare Advertising Awards (HAA). These are produced by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, advertising and strategic business development. They get a huge shout out from me for making the move this year to electronic submissions! The entry deadline is February 15, 2017 with a late entry deadline of March 10, 2017. This is the 34th annual edition of this awards competition. The Healthcare Advertising Awards Competition recruits a national panel of judges to review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Last year’s competition had nearly 4,000 entries. My firm has been entering our work in this competition for at least 25 years.

screen-shot-2017-01-31-at-1-57-25-pmOne of our favorite healthcare marketing awards competitions is the Aster Awards, a national competition that began in 2002. We’ve found that some competitions reward creativity and innovation more than others. The Asters is just such a program. Their judges seem to have an eye for ingenuity and creative problem solving. Often campaigns and marketing initiatives that don’t win gold in other competitions, will really shine in the Asters. The Aster Awards are sponsored by Marketing Healthcare Today magazine and award winning campaigns are often profiled in later editions of the publication. The 2017 Aster Awards Competition  early deadline is February 28, 2017. The final (late) deadline is April 3, 2017. And it is worth noting that the Aster Awards have welcomed electronic submissions for several years now. I can’t tell you how happy that makes my team.

Finally, I’ll mention the Telly Awards. The mission of the Tellys is to strengthen the visual arts community by inspiring, promoting, and supporting creativity. On average, The Telly Awards receives over 13,000 entries yearly from all 50 states and 5 continents. We enter both TV spots and healthcare videos in this competition. The final entry deadline for the 2017 Telly Awards Competition is March 3.

Enjoy awards season and good luck with your entries!

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