This morning I had the pleasure of moderating a panel discussion as part of NESHCo’s 2016 Virtual Conference (New England Society for Healthcare Communications). The subject of our conversation was emerging media’s role in healthcare marketing. I had three terrific social media marketers on the panel with me:
- Carol Vassar is a social media specialist at Hartford Healthcare. She previously worked at the American Red Cross and Connecticut Department of Public Health.
- Nate Bae Kupel is a Senior Consultant with Crescendo Consulting Group, a Portland, Maine-based marketing, research, and communications firm.
- Cat Mooney is a digital strategist with experience in higher education, healthcare, startups & digital publishing. She brings a holistic approach to developing integrated strategies and digital road maps for her healthcare and non-profit clients at Charles River Interactive.
By my judgment, the Virtual Conference was a great success. We had 25 people Tweeting along, using the #NESHCoEDU hastag. They generated 196 Tweets in just under four hours. And they accounted for nearly 400,000 impressions on Twitter.
Below are the Twitter Analytics as reported by Symplur. You’ll also see information on the top influencers from the conference. Enjoy.