healthcare conference marketing conference Marketing Conferences Uncategorized

Twitter Analytics: Healthcare Marketing & Physician Strategies Summit

Alright. I flew from Washington, DC to Chicago Monday night in order to attend one of my absolute favorite conferences: The Healthcare Marketing & Physician Strategies Summit. These people at the Summit, both the attendees and the team who runs it, are like family. For me, it just feels good to interact with them. I spend a ton of time hugging people and reconnecting with old friends. It is awesome.

Screen Shot 2016-05-24 at 7.07.45 PMHaving just wrapped up a full day of conferencing in Chicago, I thought I’d share the Twitter analytics for the conference to date. This is based on people Tweeting using the official hashtag: #HMPS16. As you can see from the chart on the left (provided by Symplur), we had 326 people Tweeting using the hashtag. They generated 2,267 Tweets for a total of 5,226,729 potential impressions. This year the use of Twitter at this conference seems to have escalated. Last year we had approximately 182 people Tweeting at the same event. I believe that’s a 79% increase, year over year. Perhaps that is a sign that healthcare marketers and communicators are making the move to Twitter. This coincides with a great deal of the content at the conference dealing with the digital realm – from content marketing to social media and everything in between.

Below is one more set of graphics from Symplur that shows the various influencers from the conference based on Tweet volume, mentions and impressions. You’ll probably notice some familiar faces/names: Chris Boyer, Ed Bennett, Lee Aase, Dana Lewis, Christoph Trappe, Dana Smith (one of my co-workers), Jessica Levco and yours truly. But as the analytics demonstrate, there were 316 other folks Tweeting along. That’s where the rubber meets the road. And I’m encouraged by that activity. (Click on the image below to see an enlarged version.)

Screen Shot 2016-05-24 at 7.07.35 PM

 

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