After a day and a half of the Practical Playbook National Meeting, I am blown away by the activity on Twitter. Heading into the conference, I had no idea what to expect. The people attending this conference are not marketers (the folks I usually interact with on social media). For the most part, these are public health professionals, people who work for community organizations and government agencies, foundation professionals and clinicians employed by health systems. Let me tell you, the digital engagement has been impressive.
Heading into our the final day of #PPBMeeting, there have been 195 individuals Tweeting with the conference hashtag. I believe there are 330+ people attending the National Meeting. These individuals have generated 1,616 Tweets for a total of 2,391,582 potential impressions. See some of the Twitter analytics below, provided by Symplur.