Laura Pierce (Manager, Public Affairs and Communications, Tufts Medical Center and Floating Hospital for Children) and I will be co-presenting tomorrow afternoon at the AAMC Professional Development Conference in Phoenix, Arizona. Cynthia Manley, of Vanderbilt University Medical Center, will be the facilitator for our session.
Here’s an excerpt from the conference brochure with a description of our presentation and some of the learning objectives:
I first presented at the AAMC Professional Development Conference in 2006 with my then client and friend, Suzanne Herman of UNC Health Care. At that time, we shared our notion of branded service line marketing. I am thrilled that both Suzanne and I will be presenting at this year’s conference, although not as co-presenters. Suzanne will be presenting on sharing physician reputation scores by publishing satisfaction ratings on the hospital website. (For those who don’t know it, Google loves star rating systems!) This is an incredibly hot topic and I can’t wait to see her presentation. She is co-presenting with Chrissy Daniels of University of Utah Hospitals and Clinics. They present today (Thursday) at 8:30am. See their presentation description below.
If all goes according to plan, I’ll be blogging and Tweeting from the event. I hope to see you at the conference! If not, I’ll share what I can via social media.