With so many of us communicating by text these days, emojis are finding their way into our communication. I don’t know about you, but I’ve always felt limited by the emojis that came loaded on my iPhone. They are simply too ho-um. Then I discovered Bitmoji and Bitstrips (thanks Bailey), and my life was changed.
Bitmoji isn’t new, but many people are still not familiar with it. It takes the power of an emoticon and adds a whimsical, personal quality. The app allows you to create an expressive cartoon avatar (see mine above), choose from a growing library of moods and stickers – all featuring you! Bitmoji gives you an entertaining and dynamic visual identity that lets you express yourself in ways that words can’t capture. And that’s why they are so fun. A simple Bitmoji can replace a ten word text – and convey a whole lot more. Here are some examples:
Bitmojis and Bitstrips (where you can make cartoons and cartoon strips using Bitmojis) are relevant to healthcare. In fact, Bitstrips comes loaded with healthcare related cartoons where you can alter the text and add speech bubbles. Here are a couple of examples below:
Imaging people in a waiting room, frustrated by the wait, creating Bitstrips about your organization or your providers – and then posting them on social media. This will happen and they’ll definitely get the attention of their followers.
Now the real question: How can Bitmoji (like memes) help you to liven up your organization’s communication on social media platforms? Can you use Bitmojis to more successfully engage followers and brand advocates? I believe there are many ways you can put the power of Bitmoji to work for your brand. Experiment with the app and see if anything comes to mind.
For more about Bitmoji, here’s a link to an article from the New York Times.