Here’s another group of hospital and healthcare print ads that I clipped last week from Southwest Airlines’ in-flight magazine. These advertisers have decided to target the adult traveler – most likely the business traveler. As I’ve noted in the past, this is an attractive target market because they are willing to get on an airplane to do business and may, therefore, be willing to travel for exceptional care. They are also likely to have disposable income and commercial insurance.
One thing you’ll notice is that a couple of these ads are copy intensive (UTMB, Sarah Cannon and Cancer Treatment Centers). They are working under the assumption that people reading airline magazine (a captive audience) will spend more time with an ad.
One caveat: Please note that I scanned each of these ads and their quality has been diminished in the process. Enjoy.