This year I’ve seen more marketing around open enrollment season than ever before. If you’re a health system, and you’re only an option on certain plans with certain payors, then you want consumers to know that. In these spots by Duke Medicine, they let consumers know that they won’t find Duke on all Blue Cross Blue Shield of North Carolina plans.
I love the creativity that went into concepting and creating these spots (my company did not do these). By graphically mimicking a pop-up book, they’ve created visually engaging advertising that hopefully allows their message to be heard. They’ve also done a nice job of not over-complicating the subject matter. Watch the commercials below and let me know what you think.