Advertising Campaigns Holiday Posts

This Hospital Celebrates Christmas

Lexington Medical Center (West Columbia, SC) is known for its annual Christmas TV commercials, and has just launched its 2015 rendition. (I’ve blogged about them in the past. Lexington Medical Center 2009 Christmas Commercial. ) This year’s spot stars a pet therapy dog traveling through the hospital to greet patients during the holidays. Other elements of the commercial include a talented lead singer, nativity scene, and a Christmas concert – evoking feelings of hope, peace and joy.

The cast of the commercial includes Lexington Medical Center employees. Although Lexington Medical Center is a client of my firm, the hospital has an impressive in-house video production team and produces its own Christmas commercial each year. The spots have become a popular holiday tradition in the Midlands of South Carolina.

“The commercial represents the values of our hospital staff and family. We wanted to wish our community a merry Christmas, and show the blessing of hope and joy of family and friends during the holiday season,” said Mark Shelley, Vice President of Marketing & Communications at Lexington Medical Center, who directed the commercial.

Each year the Christmas commercial generates a great deal of positive engagement on social media. See some of the comments below from the Facebook post where the video was shared:

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Pet therapy is a popular program at Lexington Medical Center. Pet therapy dogs visit patients in the hospital and at LMC’s skilled nursing facility. Studies have shown that pet therapy can significantly reduce pain, anxiety, depression and fatigue in people with a range of health problems, including patients receiving cancer treatment or hospitalized with chronic heart failure. Family members, friends and staff benefit as well.

The pet therapy dog in this year’s commercial is a beautiful 5-year-old golden retriever named “Bailey.”

During the past nine years that Lexington Medical Center has produced its own Christmas commercial, the spots have received tens of thousands of views online. They have also received national awards and accolades, and news coverage.

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