We had a terrific first day of sessions and networking events at the 2015 Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). However, the event got off to a slower than usual start from a social media perspective. We only had 13 people actively Tweeting, using the official conference hashtag; a total of 51 Tweets; for 133,622 potential impressions. Below are some of the analytics from Symplur:
If you look at people Tweeting about CHPRMS without using the official hashtag, the number of participants grows slightly. Below are Twitter analytics from Tweetreach. They show 16 people Tweeting. However, the difference in impressions (by adding in these Tweets) is negligible – adding another 30k overall.