Later this week, healthcare marketers, communicators and graphic design professionals will gather in Asheville, NC for the Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). This is one of my favorite conferences of the year, in part because it takes place at the Grove Park Inn in Asheville (every other year); primarily because the agenda for the conference is always so strong and I enjoy reconnecting with colleagues from the Carolinas.
Several of the speakers for this year’s event are people I know well and hold in high regard. That begins with Julie Henry of the NC Hospital Association. She is speaking with Rozalynn Goodwin of the SC Hospital Association. Together, they will address the use of communications to advance health policy. It should be a great presentation.
Also presenting will be my friend David Marlowe of Strategic Marketing Concepts. David’s topic is timely – pricing strategy in healthcare. I’m working on a pricing transparency project right now and can’t wait to gather insights from David’s presentation.
Susan Dubuque of Neathawk Dubuque & Packett, another marketer I hold in high regard, will be delivering a keynote on Thursday about using social marketing to drive behavioral change. This should be a terrific session.
Those presentations and presenters are just the tip of the iceberg. This will be a great conference and I hope to see you there! For more information and to review the conference agenda, go to http://chprms.com/news-events/fall-conference/agenda/.
And if you’re not already excited, Asheville is home to some spectacular breweries and brew pubs! I plan to visit a couple while I’m in the area (market research).