People considering enrolling in a comprehensive weight loss program, one that includes bariatric surgery, typically do a lot of research online. The internet gives them a private channel for gathering information about their various options and the types of programs that are being offered. For this audience, video is a powerful tool. Through video they can meet an institution’s physicians and patients online, getting a good feel for the character of the weight loss program.
Here are a couple of videos that my firm produced for the weight loss program at Lawrence General Hospital in Massachusetts. Patient stories, like the one I’m sharing here from Damarys Morales, can help prospective patients make a real connection with the program. Damarys’ story in video is far more authentic and compelling than any brochure or narrative on a website.
The Healthcare Marketer 
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