Here’s a really interesting infographic from MedData Group on physician reputation management. One of the data points that I found most interesting is the fact that twice as many physicians in their 30s actively manage their online reputation compared with physicians in their 50s and 60s. Not surprise. But telling. The digital physician is coming!
Another cool piece of data from the survey – 24% of physician respondents reported getting new patients from social media. Imagine that. Another 11% reported that social media improved the amount and quality of information provided to patients.