A few months ago I was contacted by a writer (Lisa Ellis) for Strategic Health Care Marketing who was interested in writing an article about a pediatric hospitalist campaign my firm created for Signature Healthcare and Floating Hospital for Children at Tufts Medical Center. I’ve always loved the simplicity of this campaign – particularly given the perceived challenges of marketing hospitalists to healthcare consumers – something most communicators shy away from.
Lisa ended up interviewing two of my clients from Signature Healthcare for the story, along with myself. The ensuing article was published online late last week and will appear in the November issue of Strategic Health Care Marketing.
The folks at Strategic Health Care Marketing (Plain English Media) have posted a special version of the article online that can be viewed without logging in. Here’s the link: