Advertising Campaigns Interesting Articles

In Healthcare Marketing, Simple Is Good

Screen Shot 2013-11-01 at 10.27.51 AM

A few months ago I was contacted by a writer (Lisa Ellis) for Strategic Health Care Marketing who was interested in writing an article about a pediatric hospitalist campaign my firm created for Signature Healthcare and Floating Hospital for Children at Tufts Medical Center. I’ve always loved the simplicity of this campaign – particularly given the perceived challenges of marketing hospitalists to healthcare consumers – something most communicators shy away from.

Lisa ended up interviewing two of my clients from Signature Healthcare for the story, along with myself. The ensuing article was published online late last week and will appear in the November issue of Strategic Health Care Marketing.

The folks at Strategic Health Care Marketing (Plain English Media) have posted a special version of the article online that can be viewed without logging in. Here’s the link:
http://strategichcmarketing.com/lp-proof-pudding-educational-campaign-mixes-winning-recipe-promote-new-pediatric-hospitalists-8857/.

Enjoy!

1 comment on “In Healthcare Marketing, Simple Is Good

  1. For advertising healthcare services and for connecting with their patients healthcare practices rely upon true methods.
    Share some preventive healthcare tips to educate patients and keep them healthy, that can be one of the best and simplest healthcare marketing tips you’ve never tried.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: